Yes, paying with Apple Pay is safer than using cash or a debit, credit or prepaid card. This is because every time your customers use Apple Pay to pay for something, the system uses a device-specific number and unique transaction code. The card number is never stored on the payee’s device or on Apple’s servers, and never shared with you as the merchant. You will only receive information you need to authorise to fulfil the order — such as your customer’s name, amount, payment mode, etc.

Apple Pay also keeps all purchases private. When your customer pays via Apple Pay, Apple doesn’t keep transaction information that can link the purchase back to your customer.